![]() ![]() This strategy seemed to pay off as the monthly active users of King continued to increase and peaked at 550 million users at the beginning of 2015. However, in a move to win over its legion of fans, the company decided to remove all in-game advertising in June 2013 and focused on micro-transactions to bring in the money. The latter enabled players to make in-game purchases to improve their virtual world or help them past a particularly tricky level. ![]() In its early years in the social gaming world, King relied on in-game advertising and micro-transactions to generate revenue. dollars in 2022, a far cry from revenue of less than 60 million U.S. The developer’s revenue reached almost 2.79 billion U.S. Founded in Sweden in 2003, King is a video game developer that is most famous for its blockbuster gaming hit, Candy Crush Saga. ![]()
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